FLUID INGENUITY generates left and right-brained ideas that lead to innovative solutions.

According to McKinsey, 84 percent of executives say a company's business success is dependent on innovation. Anyone experienced with having to generate novel ideas on a consistent basis knows it's about imagination—taking unique perspectives and reassembling these insights to envision a new concept. FLUID INGENUITY has the proven processes that convert curiosities into inventive solutions.


D E S I G N    T H I N K I NG

Our six-step process that produces success after success.


What are we doing to help solve the concerns of our best customers and prospects?

“Simple solutions seldom are. It takes a very unusual mind to undertake analysis of the obvious.” — Alfred North Whitehead


What are some divergent ideas that will help our customers recognize our value proposition?

“We can’t solve problems with the same thinking we used when we created them.” — Albert Einstein


What will trigger and ignite our customers' passions, so they take action on our behalf?

“The best way to observe a fish is to
become a fish.”
— Jacques Cousteau


How do we prioritize and align our new ideas and activities in an efficient manner that will maximize our budgets and efforts?

“Deciding what not to do is as important as deciding what to do.” — Steve Jobs


How do we differentiate ourselves in the minds of potential customers, so we can close the gap to winning more opportunities?

“It’s better to be first in the mind than first in the marketplace.” — Al Ries & Jack Trout


What activities can we produce to excite and delight our audiences, so they will engage more with our brands?

“People rarely succeed unless they have fun in what they are doing.” — Dale Carnegie

Social Influence
Listening, Aligning, Delivering

The power of influence happens when we connect with audiences in interesting ways that become more meaningful. The key to winning friends and influencing people today is about authenticity, relevancy and making many-to-many connections.
Digital Influence
Engaging, Connecting, Converting

From the teletype machine to personal bots, technology has always dictated how we work and communicate. Our competitive advantage comes when we leverage modern capabilities to create greater value—functionally and emotionally.
Strategic Influence
Perceiving, Anchoring, Positioning

Moving emotions in a strategic direction requires an understanding of what drives your customers' interests. When we ignite their passion, we accelerate their intent for trial, purchase and recommendation—winning the hearts that move your brands forward.


Attract and hook big fish in a crowded omni-channel world.

Sometimes we can't imagine or make sense of what stirs interest in others. We become surprised when something that seems artificial really works. Usually it's because we don't recognize the insight that defines the cause for action. FLUID INGENUITY effectively targets your high-value sources for growth by leveraging what attracts and triggers action—leading up to what becomes the big idea.

Zero-based marketing strategies simplified

The idea of zero-based budgeting is to prevent inefficient marketing tactics from being implemented just because it’s something that has always been done in the past. FLUID INGENUITY helps you focus your brand’s influence where it matters most based on goals, objectives and budgets.

Many companies fail to adapt to fast-changing customer preferences. TechknowAudit is our analytical service that either uncovers insights to optimize your plan or validates your approach.