FLUID INGENUITY develops the insight-driven strategies, compelling communications and marketing ideas that help businesses increase brand value and generate additional revenue.

FLUID INGENUITY differentiates brands to command attention.

FLUID INGENUITY combines strategic thinking, brand strategy and creativity to build awareness, shift perceptions and increase brand value. We can help new brands create a distinctive presence in an overcrowded marketplace or help reposition brands to remain relevant in our rapidly changing world.


FLUID INGENUITY aligns brand strategy with business strategy.

FLUID INGENUITY helps promote and differentiate brands during critical, introductory, or pivotal occasions:

• Introducing new brand products and services
• Elevating brands; creating a meaningful differentiation
• Re-energizing brands; restoring consumer trust and value
• Repositioning failed products to become market leaders
• Building brand equity and brand management strategies
• Brand positioning and go-to-market strategies and tactics